Women in Focus is a new project that aims to a world of equality! Isn’t that wonderful?

Its founder, the lovely Rikke Topp, is a Danish former top director of a multinational company who believes in following your heart. After fifteen years of executive leadership experience, Rikke left her comfort zone to discover her true self. Her journey took her to the Middle East and the Muslim culture. This inspired her to initiate the organization Women in Focus. 

She is one of the most inspiring women I’ve met. From the way she built her career in the business world within different companies and Danish culture, to the way she found her calling in the Eastern Desert. It’s absolutely inspiring to know a character who has been contributing to on society for so many years and suddenly wanting to contribute to an entirely different nation and culture.


Rikke’s mission is to build “pilot houses” for women who are not as lucky as the rest of us when having access to learning how to read, create things or even have a safe place to pray. Especially for the Bedouin women who are still undermined in both Israeli and their own societies. In the Bedouin culture, there is no equality between men and women, and Rikke believes she can make a difference in helping the women integrate into society so they can be more independent.

But she can’t do it alone and I, among many others inspired by her story, asked her how can I help. First, I started with my knowledge in Crowdfunding. The Women in Focus has a great story behind its entrepreneur, had a great cause and a lot of people would feel honored to be part of its mission. Currently, the organization is planning the campaign and I can’t wait to see the video!

You can help too just by giving it a like here 🙂  If you want to know more about the story and the woman behind it, Rikke is presenting (in Danish) her first book Hvem er jeg? in Horsens, next week.

Equality means treating everyone with love and honesty and recognizing the needs of individuals.

You can click here to make a donation and help the project.



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